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How banks can use personalized services to increase customer satisfaction

How banks can use personalized services to increase customer satisfaction and compete with fintechs

The ability to conduct banking activities via a sleek mobile app is no longer enough to satisfy consumers — it’s table stakes.
Banks need to focus on deploying robust personal finance management (PFM) features that pull consumers in.
There are three common approaches banks can take to effectively implement these tools.

It’s no longer enough for banks to offer customers a sleek mobile banking app; in fact, they expect it.

US Demand for All Mobile Banking FeaturesBusiness Insider Intelligence

And with emerging fintechs continuously creeping in on incumbents’ marketshare, legacy banks must work to provide additional tools that will keep users engaged in-app — and prevent their eyes from wandering to startup solutions

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