Business

Back to the future with Sir Martin Sorrell

 Sir Martin Sorrell John Phillips/Getty Images

When Martin Sorrell gave up under fire last spring as the CEO of the world’s most effective marketing juggernaut, WPP, he didn’t miss out on a beat. “Back to the future” is where he informed press reporters he was headed.

Six weeks later on he was introducing a brand-new warship, S4 Capital, and right away beat his previous companies in a $350 million fight for international ad-production powerhouse MediaMonks. Next: a reverse takeover, noting S4 shares in London.

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